Intro
In order to use the services, we will ask you to enter information about your reading preferences, name, email. We also automatically collect from your device language settings, IP address, time zone, type and model of a device, device settings, operating system, Internet service provider, mobile carrier, hardware ID, and other unique identifiers (such as IDFA and AAID). We need this data to provide our services, analyze how our customers use the service, to serve ads.
For improving our service and serving ads, we use third party solutions. As a result, we may process data using solutions developed by Facebook, Google, Twitter, Appsflyer, PostHog, Firebase, Snapchat, Pinterest, Apple, Digital Ocean, Vercel, Iterable, Zendesk, RevenueCat. Some of the data is stored and processed on servers of such third parties. This enables us to: (1) analyze different interactions (how often users log in, what is the average time spent by users on reading); (2) serve ads (and to show them only to a particular group of users). Consequently, we, in particular, better understand in what of our features and content you see the most value and are able to focus on them to enhance your experience and increase the quality of our products.
Please read our Privacy Policy below to know more about what we do with data, what data privacy rights are available to you, who will be the data controller, and how to influence personalized advertising.
Privacy Policy
This Privacy Policy explains what personal data is collected when you use the Reelly mobile application (“App”), our website located at https://reelly.app/ (the “Website”) and related services (together with App and the Website, the “Services”), how such personal data will be used, shared or otherwise processed.
BY USING THE SERVICES, YOU PROMISE US THAT (I) YOU HAVE READ, UNDERSTAND AND AGREE TO THIS PRIVACY POLICY, AND (II) YOU ARE OVER 16 YEARS OF AGE (OR HAVE HAD YOUR PARENT OR GUARDIAN READ AND AGREE TO THIS PRIVACY POLICY FOR YOU). If you do not agree, or are unable to make this promise, you must not use the Services. In such case, you must (a) delete your account using the functionality found in “Settings” in App or the Website, or contact us and request deletion of your data; (b) cancel any subscriptions depending on how you subscribed (using the functionality provided by Apple or Google if you subscribed via an app store; or the functionality of our Website if you purchased subscription via the Website); and (c) delete App from your device(s).
“GDPR” means the General Data Protection Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data.
“EEA” includes all current member states to the European Union and the European Economic Area. For the purpose of this policy EEA shall include the United Kingdom of Great Britain and Northern Ireland.
“Process”, in respect of personal data, includes to collect, store, and disclose to others.
1. Categories of personal data we collect
1.1 Data you give us
You provide us information about yourself when you register for and/or use the Services. For example, reading preferences, name, email address.
1.2 Data provided to us by third parties
When you decide to log in using Google, we get personal data from your Google account. This includes your email, name, profile image, and Google ID. You can revoke access provided to us on Apps Permissions page. To know more about how Google processes your data, visit its Privacy Policy.
When you use Sign In with Apple to register an account in App, we get personal data from your Apple ID account. This data may include, in particular, your name and verified email address. You may choose to share your real email address or an anonymous one that uses the private email relay service. Apple will show you their detailed privacy information on the Sign In with Apple screen. Apple lets you revoke access provided to App in your Apple ID settings by following the next steps. Find more about Sign In with Apple here.
When you decide to log in using Facebook, we get personal data from your Facebook account. This includes your profile image, name, and Facebook ID. Unless you opt out on the Facebook login screen, we will also collect other data, such as email addresses. For more information, please refer to the Facebook Permissions Reference (describes the categories of information, which Facebook may share with third parties and the set of requirements) and to the Facebook Privacy Policy. In addition, Facebook lets you control the choices you made when connecting your Facebook profile on their Apps and Websites page.
1.3 Data we collect automatically:
a. Data about how you found us
We collect data about your referring App or URL (that is, the App or place on the Web where you were when you tapped on our ad).
b. Device and Location data
We collect data from your device. Examples of such data include: language settings, IP address, time zone, type and model of a device, device settings, operating system and its version, Internet service provider, mobile carrier, hardware ID, and Facebook ID.
c. Usage data
We record how you interact with our Services. For example, we log your taps/clicks on certain areas of the interface, the features, and content you interact with, how often you use the Services and how long you are in the Services. We also record the ads in our App or Website with which you interact (and the Internet links to which those adds lead).
d. Advertising IDs
We collect your Apple Identifier for Advertising (“IDFA”) or Google Advertising ID (“AAID”) (depending on the operating system of your device). You can typically reset these numbers through the settings of your devices operating system (but we do not control this).
e. Cookies
A cookie is a small text file that is stored on a user's computer for record-keeping purposes. Cookies can be either session cookies or persistent cookies. A session cookie expires when you close your browser and is used to make it easier for you to navigate our Services. A persistent cookie remains on your hard drive for an extended period of time. We also use tracking pixels that set cookies to assist with delivering online advertising.
Cookies are used, in particular, to automatically recognize you the next time you visit our website. As a result, the information, which you have earlier entered in certain fields on the website may automatically appear the next time when you use our Services. Cookie data will be stored on your device and most of the times only for a limited time period.
2. For what purposes we process your personal data
We process your personal data:
2.1 To provide our Services
This includes enabling you to use the Services in a seamless manner and preventing or addressing Services errors or technical issues.
To host personal data and enable our Services to operate and be distributed we use cloud platforms for on-demand deployment, related hosting and backend services: Digital Ocean (Data Processing Agreement), Google Cloud (Privacy Policy), Vercel (Privacy Policy), and Namecheap (Privacy Policy).
We use Firebase Performance Monitoring, Firebase Crash Reporting and Crashlytics, which are monitoring services provided by Google. To learn more, please visit Google’s Privacy Policy, Privacy and Security in Firebase and Crashlytics’ Data Collection Policy.
PostHog is a user behavior and website debugging analytics tool. We use it to understand how users are interacting with our Services through session replays and heatmaps. You may find more info about PostHogs approach to privacy on their website.
PostHog is a code analysis tool, which allows us to log front-end mistakes, monitor performance of client parts of a code, and analyse code vulnerabilities. While performing its functions, Sentry may access a limited number of your data, such as IP address, browser information, OS version, device type. More info about Sentry data processing is in Privacy Policy.
CookieYes helps us to customize cookie banner, record you consent and manage other cookie compliance needs. You may find more info about your data processing by CookieYes in the Data Processing Agreement.
2.2 To customize your experience
We process your personal data, such as reading preferences, to adjust the content of the Services and make offers tailored to your personal preferences, for example to show more relevant articles in your feed
2.3 To manage your account
We process your personal data to secure your accessing personal account and send you technical notifications or emails about the performance of our Services, security and transactions
2.4 To communicate with you regarding your use of our Services
We communicate with you, for example, by push notifications. These may include reminders and motivational messages encouraging you to continue reading, or other information about the Services. As a result, you may, for example, receive a push notification every day at a particular time reminding you to read. To opt out of receiving push notifications, you need to change the settings on your device.
The services that we use for these purposes may collect data concerning the date and time when the message was viewed by our Apps users, as well as when they interacted with it, such as by clicking on links included in the message.
2.5 To provide you with customer support
We process your personal data to respond to your requests for technical support.
2.6 To research and analyze your use of the Services
This helps us to better understand our business, analyze our operations, maintain, improve, innovate, plan, design, and develop the Services and our new products. We also use such data for statistical analysis purposes, to test and improve our offers. This enables us to better understand what features, articles and categories our users like more, what categories of users use our Services. As a consequence, we often decide how to improve the Services based on the results obtained from this processing. For example, if we discover that users more often read articles in the category “Litterature”, we may create and introduce more articles into this category.
2.7 To send you marketing communications
We process your personal data for our marketing campaigns. We may add your email address to our marketing list. As a result, you will receive information about our products, such as, for example, special offers. If you do not want to receive marketing emails from us, you can unsubscribe following instructions in the footer of the marketing emails.
We may send you push notifications for marketing purposes. To opt out of receiving push notifications, you need to change the settings on your device.
2.8 To personalize our ads
We and our partners, including Facebook and Google, use your personal data to tailor ads and possibly even show them to you at the relevant time. For example, if you have installed our App, you might see ads of our products, for example, in your Facebooks feed.
How to opt out or influence personalized advertising
iOS: On your iPhone or iPad, go to Settings > Privacy & Security > Apple Advertising and deselect Personalized Ads.
Android: To opt-out of ads on an Android device, go to Settings > Privacy > Ads and enable Opt out of Ads personalization. In addition, you can reset your advertising identifier in the same section (this also may help you to see less of personalized ads).
Network Advertising Initiative - http://optout.networkadvertising.org/
Digital Advertising Alliance - http://optout.aboutads.info/
Digital Advertising Alliance (Canada) - http://youradchoices.ca/choices
Digital Advertising Alliance (EU) - http://www.youronlinechoices.com/
DAA AppChoices page - http://www.aboutads.info/appchoices
Google allows its users to opt out of Googles personalized ads and to prevent their data from being used by Google Analytics.
2.9 To process your payments
We provide paid products and/or services within the Services. For this purpose, we use third-party services for payment processing (for example, payment processors). As a result of this processing, you will be able to make a payment for a subscription and we will be notified that the payment has been made.
We will not store or collect your payment card details ourselves. This information will be provided directly to our third-party payment processors.
We use Solidgate, which is a payment gateway service provider. Also, we may use Stripe (Privacy Policy) and PayPal (Privacy Statement) to process your payments.
2.10 To enforce our Terms and Conditions of Use and to prevent and combat fraud
We use personal data to enforce our agreements and contractual commitments, to detect, prevent, and combat fraud. As a result of such processing, we may share your information with others, including law enforcement agencies (in particular, if a dispute arises in connection with our Terms and Conditions of Use).
2.11 To comply with legal obligations
We may process, use, or share your data when the law requires it, in particular, if a law enforcement agency requests your data by available legal means.
3. Under what legal bases we process your personal data (applies only to EEA-based users)
In this section, we are letting you know what legal basis we use for each particular purpose of processing. This section applies only to EEA-based users.
We process your personal data under the following legal bases.
3.1 Your consent
Under this legal basis we will send you marketing emails. You have the right to withdraw your consent at any time by clicking on unsubscribe link in the footer of our marketing emails.
3.2 Performing our contract with you
Under this legal basis we:
Provide our Services (in accordance with our Terms and Conditions of Use);
Customize your experience;
Manage your account and provide you with customer support;
Communicate with you regarding your use of our Services; and
Process your payments.
3.3 Legitimate interests, unless those interests are overridden by your interests or fundamental rights and freedoms that require protection of personal data
We rely on legitimate interests:
to communicate with you regarding your use of our ServicesThis includes, for example, sending you push notifications proposing you to read a new article. The legitimate interest we rely on for this purpose is our interest to encourage you to use our Services more often. We also take into account the potential benefits to you of reading articles, which may help you to advance in life and career.
to research and analyze your use of the ServicesOur legitimate interest for this purpose is our interest in improving our Services so that we understand users’ preferences and are able to provide you with a better experience (for example, to make the use of App easier and more enjoyable, or to introduce and test new features).
to send you marketing communicationsThe legitimate interest we rely on for this processing is our interest to promote our Services in a measured and appropriate way.
to personalize our adsThe legitimate interest we rely on for this processing is our interest to promote our Services in a reasonably targeted way.
to enforce our Terms and Conditions of Use and to prevent and combat fraudOur legitimate interests for this purpose are enforcing our legal rights, preventing and addressing fraud and unauthorised use of the Services, non-compliance with our Terms and Conditions of Use
3.4 Compliance with legal obligations
4. With whom we share your personal data
We share information with third parties that help us operate, provide, improve, integrate, customize, support, and market our Services. We may share some sets of personal data, in particular, for purposes indicated in Section 2 of this Privacy Policy. The types of third parties we share information with include, in particular:
4.1 Service providers
We share personal data with third parties that we hire to provide services or perform business functions on our behalf, based on our instructions. We share your personal information with the following types of service providers:
cloud storage providers (Google, Digital Ocean, Vercel, Namecheap);
data analytics providers (Facebook, Google, Appsflyer, Firebase, PostHog);
measurement partners (RevealBot, Clarity, Sentry, CookieYes);
marketing partners (in particular, social media networks, marketing agencies, Facebook, Google, Twitter, TikTok, Snapchat, Pinterest, Microsoft, LinkedIn);
payment processing providers (Stripe, Solidgate, PayPal); and
communication services providers (Iterable, Zendesk).
4.1 Service providers
4.2 Law enforcement agencies and other public authorities
We may use and disclose personal data to enforce our Terms and Conditions of Use, to protect our rights, privacy, safety, or property, and/or that of our affiliates, you or others, and to respond to requests from courts, law enforcement agencies, regulatory agencies, and other public and government authorities, or in other cases provided for by law.
4.3 Third parties as part of a merger or acquisition
As we develop our business, we may buy or sell assets or business offerings. Customers’ information is generally one of the transferred business assets in these types of transactions. We may also share such information with any affiliated entity (e.g. parent company or subsidiary) and may transfer such information in the course of a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
5. How you can exercise your privacy rights
To be in control of your personal data, you have the following rights:
Accessing / reviewing / updating / correcting your personal data. You may review, edit, or change the personal data that you had previously provided on the Services.
Deleting your personal data. You can request erasure of your personal data as permitted by law.
When you request deletion of your personal data, we will use reasonable efforts to honor your request. In some cases, we may be legally required to keep some of the data for a certain time; in such event, we will fulfill your request after we have complied with our obligations.
Objecting to or restricting the use of your personal data. You can ask us to stop using all or some of your personal data or limit our use thereof.
Additional information for EEA-based users:
If you are based in the EEA, you have the following rights in addition to the above:
The right to lodge a complaint with supervisory authority. We would love you to contact us directly via info@reelly.app, so we could address your concerns. Nevertheless, you have the right to lodge a complaint with a competent data protection supervisory authority, in particular in the EU Member State where you reside, work or where the alleged infringement has taken place.
The right to data portability. If you wish to receive your personal data in a machine-readable format, you can send respective request to us as described below.
To exercise any of your privacy rights, please reach out to us via info@reelly.app
6. Age limitation
We do not knowingly process personal data from persons under 16 years of age. If you learn that anyone younger than 16 has provided us with personal data, please contact us at info@reelly.app.
7. Changes to this Privacy Policy
We may modify this Privacy Policy from time to time. If we decide to make material changes to this Privacy Policy, you will be notified through our Services or by other available means and will have an opportunity to review the revised Privacy Policy. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.
8. Supplemental notice for California residents
This Supplemental California Privacy Notice only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (the “CCPA”). The CCPA provides California residents with the right to know what categories of personal information we have collected about them and whether we disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below.
Category of Personal Information Collected
Categories of Third Parties Personal Information is Disclosed to for a Business Purpose
Identifiers
Service providers
Users or third parties you share with
Advertising partners
Personal information categories listed in Cal. Civ. Code § 1798.80(e)
Service providers
Users or third parties you share with
Commercial information
Payment solutions partners
Internet or other electronic network activity
Service providers
Users or third parties you share with
Advertising partners
Geolocation data
Service providers
Advertising partners
Inferences drawn from other personal information to create a profile about a consumer
Service providers
Advertising partners
The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth above.
“Sales” of Personal Information under the CCPA. For purposes of the CCPA, we do not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age.
Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.
Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To designate an authorized agent, please contact us at info@reelly.app.
Verification. When you make a request, we will ask you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, which may include confirming the email address associated with any personal information we have about you.
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us at info@reelly.app. We will process such requests in accordance with applicable laws.
9. Supplemental notice for Virginia residents
This Supplemental Virginia Privacy Notice only applies if you reside in the Commonwealth of Virginia. Where applicable, it describes how we use and process your personal data and explains your particular rights under Virginia Consumer Data Privacy Act (“VCDPA”).
Disclosures about the use of your personal data
We may collect and use certain information about you, some of which may be personal data (such as your name, email address, IP address, or other information which may be reasonably linked to you), in order to operate the Services and to maximize your experience.
Data Rights
Our Privacy Policy describes the data rights we offer to all users and how to execute these rights. This includes the right to access, review, correct, update your data, obtain a portable copy of your data, or delete data related to your stored preferences and your use of the Services. Before completing your request, we may require some information sufficient to authenticate your identity.
Additionally, VCDPA provides Virginia residents with these data rights:
Opt out of the Processing of your Personal Data for Targeted Advertising. In order to exercise your choice as a Virginia resident, please contact us at info@reelly.app with the subject line “Virginia Do Not Sell Request”. We will process such requests in accordance with applicable laws.
Please note that we do not process personal data for purposes of (1) the sale of personal data, as defined by the VCDPA, or (2) profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
Confirm whether your Personal Data is being Processed. You may confirm whether your personal data is being processed by emailing us.
Appeal a Case with regard to your Request. In the case where we declined to take action on your data rights request or have rejected your request, you may contact us at info@reelly.app to initiate an appeal of this decision. Please use the subject line “Appeal of Refusal to Take Action on Privacy Request” and provide the relevant information in the email. Once we receive your appeal, we will notify you in writing within 60 days of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.
If your appeal is denied, you may contact the Office of the Virginia Attorney General by these means:
Office of the Attorney General | Virginia.govwww.virginia.gov/agencies/office-of-the-attorney-general/#vagov202 North Ninth StreetRichmond, VA 23219
10. Supplemental notice for Nevada residents
If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at info@reelly.app with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A.
11. Account deletion
You can delete your account at any time using the functionality found in Settings in the App or the Website, or by contacting us at info@reelly.app. Upon your request, we will delete your account and all associated data, except for limited information, which will be stored for specific purposes and limited period, including as set forth in this Privacy Policy. The deletion process may take up to 30 days to complete.
12. Data retention
We will store your personal data for as long as it is reasonably necessary for achieving the purposes set forth in this Privacy Policy (including providing the Services to you), which includes (but is not limited to) the period during which you have an account with the Services. We will also retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
13. How “Do Not Track” requests are handled
Except as otherwise stipulated in this Privacy Policy, this App does not support “Do Not Track” requests. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.
14. Personal data controller
Reelly AB, a company registered and acting under the laws of Sweden with VAT number SE559494051101, registered office at Malmgårdsvägen 12, Stockholm 116 38, Sweden, will be the controller of your personal data.
14. Personal data controller
15. Contact us
You may contact us at any time for details regarding this Privacy Policy and its previous versions. For any questions concerning your account or your personal data please contact us at info@reelly.app.
Last Update: 23 June 2024